Tag: Marketing in Buffalo
Sales & Marketing Alignment: How to Create Emotion Throughout Marketing and Sales Cycle
What are the biggest problems keeping your clients and prospects up at night? What are their personal and business goals? If you understand what their biggest challenges are, you can use marketing and sales messages
Sales & Marketing Alignment: Create Value Through the Marketing and Sales Funnel
The top-performing sales organizations don’t compete on price — they sell value. If you focus on price, you’re in the commodity business. There is no differentiation between your product, or a competitor down the street.
Sales & Marketing Alignment: How to Develop a Strong Positioning Message
What are the biggest problems keeping your clients and prospects up at night? What are their personal and business goals? If you understand what their biggest challenges are, you can use marketing and sales messages
Sales & Marketing Alignment: How to Eliminate the Disconnect Between Marketing and Sales
The world’s top performing organizations have alignment across the board, especially between sales and marketing. If you’re looking to improve lead generation, sales close ratio and revenue – you need a plan to ensure
Case Study: A Small Change to a Web Form Gets 10x The Leads
As marketers, we continually look for new ways to drive visibility, increase brand impressions, and earn clicks. But what happens when a big increase in traffic doesn’t yield more leads? We recently ran into
Bad Marketers Lack Appeal
Emotional appeal, that is. Smart marketing…uses emotions to create a response. The way customers remember an experience impacts how they rate it. And you know what dramatically affects the way customers remember experiences with your
