Bad Marketers are Blind (to Web Analytics)

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Smart Marketing … uses web analytics to make better decisions. For managers of retail stores, restaurants and physicians’ offices, it’s easy to monitor how many visitors come into your location. But website visitors? You can’t… Read more »

5 Must Ask Questions for a Marketing Agency Before Choosing

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  You’ve done your due diligence. After careful research into several marketing firms’ range of services, area(s) of specialization and track record, you’ve whittled down your list to two options. How do you decide which… Read more »

How to Select a Marketing Agency

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Chicken or steak? Wouldn’t it be great if choosing a marketing agency was as simple as choosing your entrée at a wedding reception? Most marketing firms do a great job selling themselves (they’re in the… Read more »

What is a B2B Marketing Agency?

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B2B. B2C. Digital marketing. Content marketing. Integrated marketing… …is your head spinning yet? In decades past, marketing was about 4 things: Product. Place. Price. Promotion. Now (thanks to technology), our industry is evolving at break-neck… Read more »

How to Effectively Market Into the C-Suite

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As marketers, we always want to earn the attention of key decision makers. But those key decision makers, the c-level executives leading companies, are pressed for time and are pulled in many different directions. When… Read more »

Top 10 Benefits of Effective Social Media Marketing

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Social Media Examiner recently released their 2016 Social Media Marketing Industry Report. The report shares insight from over 5,000 marketing professionals and takes a closer look at social media marketing. One of the questions they… Read more »

8 Small Business Marketing Challenges – And How to Overcome Them!

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According to a recent Salesfusion survey of nearly 700 business-to-business marketers from small businesses (those with under $100 million in yearly revenue), building higher-quality leads is the biggest challenge. The survey findings outline 8 key areas… Read more »