How Barenaked Ladies Made me Ignore My Principles

Posted by

I used to be an avid CD buyer (remember those?), and I used to shop at a big box retailer, let’s call them Big Blue, with some regularity. Now, mention Big Blue to me and… Read more »

Formula 1 Racing is a Sport of Precision

Posted by

Teams spend hundreds of millions of dollars each year to produce the best on-track product that they can. The ultimate goal of all this expense? Win a drivers’ or constructors’ championship at the end of… Read more »

5 Steps to Differentiate Your Business

Posted by

Are you looking for a way to differentiate your business from the 20 other (or more) similar companies in your market? Maybe you’re in an industry like Restaurants where there are literally hundreds of local… Read more »

Want More Online Reviews?

Posted by

Want More Online Reviews? (Spoiler Alert: You Should!) But what’s the simplest solution? When you own a business, you know that online customer reviews are very influential. From Yelp to Healthgrades, Angie’s List to Facebook,… Read more »

How Reviews Can Help You Close More Sales

Posted by

Everybody knows that favorable online reviews positively impact customers’ perceptions of your business. It makes sense: While shopping for widgets, Joe Consumer grabs his smartphone and searches for reviews of XYZ Widget Company. He sees… Read more »