Bad Marketers Sell (and sell and sell and sell)

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Smart Marketing … uses valuable content to educate, advise – and then sell. Quick question: When was the last time a prospect walked up to you and said, “Yes, I absolutely want to buy your… Read more »

Bad Social Marketers Lack Insights

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(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular… Read more »

Bad Marketers are All Organic (They Ignore Paid Reach)

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Smart Marketing … uses paid reach strategically to boost ROI. “Social media is free!” Yeah, that’s a myth. Technically, it may not cost you anything to post on Facebook, Instagram or Twitter. But when it… Read more »

Is writing blog posts on my website worth the time and effort?

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We get the following questions a lot: “Is blogging really worth it?” “Do people really even read blogs anymore?” The short, and immediate, answer is “YES!”  But, here is why it makes so much sense to… Read more »

Can I Delete a Bad Facebook Review?

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Question: “I just had an irrational person leave a bad Facebook review for something we couldn’t control. Can we remove it?” Answer: Technically yes, there are a few things you could do to remove the… Read more »

Top Marketing Education Blogs From 2016

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2016 was a year of a lot of change in digital marketing and social media marketing. To help keep everyone up to speed we produced a LOT of great content.From our free marketing education webinar… Read more »

The Holidays are a Time for Giving — But in Business You’ve Got to Give Them What They Want!

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Happy Holidays! It’s the season for celebrating, rejoicing and for giving. But when it comes to business marketing, “it’s the thought that counts” doesn’t really count at all! In fact as marketers, if we don’t give… Read more »

What Does Social Sharing Accomplish?

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Does your company use social media? Are you performing any kind of social sharing? If not, you should start. Now. If you are, are you using it correctly? Depending on your business & your target… Read more »

Top Inbound Marketing Priorities in 2017

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The 4th quarter of 2016 is just about here and that means one thing … you better get your strategic plans for 2017 wrapped up! As marketers plan their 2017 strategies, it’s become apparent that… Read more »

Facebook is The Clear Leader in Social Media Usage, But #2 Might Surprise You

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A recent survey conducted by Pew Research Center looked at demographics of the users with popular social media platforms. Not surprising, Facebook leads the pack again. Interesting data on Social Media platform usage: While we’re… Read more »