Bad Marketers … ARE LACKING (Blogs, Content and SEO Value)

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Smart Marketing … Is Fresh, Relevant and Gives People a Reason to Learn More Did you know blogging and adding fresh content to your website is the key to improving your search engine rankings? Google… Read more »

Bad Marketers…ARE SELF-CENTERED. Here’s How a Small Change to Website Copy Can Have a HUGE Impact on ROI.

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(“We, We, We” Is Only for the Three Little Pigs) Smart marketing…is “you” focused. Here’s a fun little exercise: Open your website Count the number of times it uses “we” on the homepage Look at… Read more »

Bad Websites … ARE (IM)MOBILIZED. Are You Following These 5 Keys to a Great Mobile Website?

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Smart websites…adjust to the device they are viewed on. Let’s do some quick role-playing. Imagine yourself of one these situations: Situation 1: Small retail shop owner in a tourist area. You have a quaint little… Read more »

Bad Websites … ARE MISSING THE CALL (to-action)

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Smart marketing…uses strong calls-to-action to drive results. Does every page of your website offer a chance to convert? Does your website make it easy to be your customer? Is your website an extension of your… Read more »