Is writing blog posts on my website worth the time and effort?

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We get the following questions a lot: “Is blogging really worth it?” “Do people really even read blogs anymore?” The short, and immediate, answer is “YES!”  But, here is why it makes so much sense to… Read more »

What is Integrated Marketing?

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Marketing has changed a ton over the past several years. Businesses and their marketing partners used to plan separate campaigns for advertising, PR, sales promotions and direct marketing. Then along came the internet – and… Read more »

Neilson Report: TV Viewership Among Millennials Sees Drastic Decline

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Advertising on TV? You might want to reconsider your budget allocation for 2017 if part of your audience includes the Under-50 crowd. And you seriously need to reconsider if you target millennials! Neilson’s Latest Viewing… Read more »

The Holidays are a Time for Giving — But in Business You’ve Got to Give Them What They Want!

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Happy Holidays! It’s the season for celebrating, rejoicing and for giving. But when it comes to business marketing, “it’s the thought that counts” doesn’t really count at all! In fact as marketers, if we don’t give… Read more »

The Science Behind Creating Content Marketing That Attracts The Right Audience

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Want to attract the exact right target audience? Looking to build more engagement with your customers and prospects? Want to gain visibility with new people that don’t know about you yet? What business doesn’t?! But… Read more »

Happy Halloween!

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Fall is in full swing, and with it comes some of our favorite things including Halloween & trick-or-treating! For your business, this time of year also likely includes putting the final touches on next year’s… Read more »

Here’s Why your Online Advertising Needs to be Targeted

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Did you know that your Facebook online advertising could appear in front of “physicians in Topeka, Kansas” or “females, 40-45, in New York City”? One of the best features when it comes to online advertising… Read more »

4 Marketing Lessons from the iPhone 7 Launch

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You’ve seen the headlines regarding Apple’s iPhone 7 launch, and the new features the phone will boast. Regardless of whether you’re a fan of Apple or not…you probably have a certain level of respect for… Read more »

25 Innovative Ideas for your Business!

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Want to drive more sales? Curious about what fresh ideas are working well for other businesses? Interested in what’s new in the world of marketing? Join us for this exciting (and free) webinar where we will… Read more »

Make Your Blog Stand out in a Crowd!

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With more and more companies realizing the benefits of blogging & content marketing, are you wondering how blogging can make your business unique? Blogging is a key component of your content marketing strategy. It boosts… Read more »