Category: SEO
All About Google Search Essentials and How It Can Help You
Are you familiar with Google Search Essentials? The guidelines provide information on what makes pages, images, videos, and other web-based content eligible to appear and perform well on Google Search. However, even if a page
Getting More Eyes on Your Videos with Google Video Schema Markup
Are you using videos to market your SMB? If not, you should be! Video marketing is one of the most effective ways to reach your target audience. When used effectively, video helps increase your ROI.
Marketing Optimization (SEO, CRO, Web Speed Opt) – What Is It?
As a small business owner, you likely have heard the term “marketing optimization” before. You also probably know it’s a good thing. But you might not know why. Marketing optimization involves maximizing the effectiveness of
Preparing Your Marketing Plan for a Recession
As you know, the U.S. is nearing a recession. This means consumers are cutting their spending. So, what does this reduced consumer spending mean for your digital marketing plan? Should you cut your marketing budget?
Don’t Let Good Content Wither Away – Here’s What to Do with It
Do you want to reach your brand’s content marketing goals? Obviously, yes! Do you know what the best channels are to distribute your content? Maybe not. Knowing what your goals and audience are helps determine
Why Landing Page Optimization Might Be the Key to Improved Ad ROI
Do you want to maximize the ROI of your paid advertising? Of course, you do! Do you know an effective way to do so? By optimizing your landing page! When visitors read your ad and