Is writing blog posts on my website worth the time and effort?

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We get the following questions a lot: “Is blogging really worth it?” “Do people really even read blogs anymore?” The short, and immediate, answer is “YES!”  But, here is why it makes so much sense to… Read more »

5 Must Ask Questions for a Marketing Agency Before Choosing

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  You’ve done your due diligence. After careful research into several marketing firms’ range of services, area(s) of specialization and track record, you’ve whittled down your list to two options. How do you decide which… Read more »

How to Brief a Marketing Agency

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You’ve selected a great marketing agency. Now it’s time for them to get to work! Before they’re off to the races, however, you have one very important hurdle to clear: writing the marketing brief. Back… Read more »

How to Select a Marketing Agency

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Chicken or steak? Wouldn’t it be great if choosing a marketing agency was as simple as choosing your entrée at a wedding reception? Most marketing firms do a great job selling themselves (they’re in the… Read more »

When Is it Time to Hire a Marketing Agency?

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Leaky pipe? Time to call a plumber. Aching tooth? Time to call a dentist. In some cases, it’s easy to tell when it’s time to call an expert. But when it comes to your small… Read more »

What is a B2B Marketing Agency?

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B2B. B2C. Digital marketing. Content marketing. Integrated marketing… …is your head spinning yet? In decades past, marketing was about 4 things: Product. Place. Price. Promotion. Now (thanks to technology), our industry is evolving at break-neck… Read more »

The Holidays are a Time for Giving — But in Business You’ve Got to Give Them What They Want!

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Happy Holidays! It’s the season for celebrating, rejoicing and for giving. But when it comes to business marketing, “it’s the thought that counts” doesn’t really count at all! In fact as marketers, if we don’t give… Read more »

Top Inbound Marketing Priorities in 2017

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The 4th quarter of 2016 is just about here and that means one thing … you better get your strategic plans for 2017 wrapped up! As marketers plan their 2017 strategies, it’s become apparent that… Read more »

Here’s Why Our Whole Team Blogs

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At BARQAR Marketing, we take blogging on as a team effort. Every member of our team participates in creating and sharing blog content. Why? Our clients are important to us – so when someone asks… Read more »

The Science Behind Creating Content Marketing That Attracts The Right Audience

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Want to attract the exact right target audience? Looking to build more engagement with your customers and prospects? Want to gain visibility with new people that don’t know about you yet? What business doesn’t?! But… Read more »