Bad Social Marketers Lack Insights

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(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular… Read more »

5 Must Ask Questions for a Marketing Agency Before Choosing

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  You’ve done your due diligence. After careful research into several marketing firms’ range of services, area(s) of specialization and track record, you’ve whittled down your list to two options. How do you decide which… Read more »

How to Select a Marketing Agency

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Chicken or steak? Wouldn’t it be great if choosing a marketing agency was as simple as choosing your entrée at a wedding reception? Most marketing firms do a great job selling themselves (they’re in the… Read more »

What is Integrated Marketing?

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Marketing has changed a ton over the past several years. Businesses and their marketing partners used to plan separate campaigns for advertising, PR, sales promotions and direct marketing. Then along came the internet – and… Read more »

Top Marketing Education Blogs From 2016

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2016 was a year of a lot of change in digital marketing and social media marketing. To help keep everyone up to speed we produced a LOT of great content.From our free marketing education webinar… Read more »

Top Inbound Marketing Priorities in 2017

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The 4th quarter of 2016 is just about here and that means one thing … you better get your strategic plans for 2017 wrapped up! As marketers plan their 2017 strategies, it’s become apparent that… Read more »

Happy Halloween!

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Fall is in full swing, and with it comes some of our favorite things including Halloween & trick-or-treating! For your business, this time of year also likely includes putting the final touches on next year’s… Read more »

Here’s Why your Online Advertising Needs to be Targeted

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Did you know that your Facebook online advertising could appear in front of “physicians in Topeka, Kansas” or “females, 40-45, in New York City”? One of the best features when it comes to online advertising… Read more »

You’re Probably Only Reaching 2% of Your Facebook Followers

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Don’t just take our word for it…take a minute to look over some recent studies on Facebook: Facebook’s Stock Price Increases as Organic Reach Decreases The average organic reach for a Facebook post is 2%… Read more »

What Content Inspires the Most Consumer Engagement?

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Content marketing works–when done correctly! Content marketing can be used to expand reach and visibility, educate your audience, create an emotional bond, entertain, and engage. When done properly, content marketing can also drive consumers to… Read more »