Marketing Tools of the Trade

Posted by

As marketers who focus on helping SMBs to make smarter marketing decisions, our team relies on a lot of tools to improve our insight, enhance our productivity, and most importantly, drive more response for our… Read more »

Bad Marketers Have an Image Problem

Posted by

Or, should we say, a “lack of image” problem! Smart Marketing … uses compelling images to capture attention and improve conversions. We live in a visual world, and with good reason: We’re wired to understand… Read more »

Bad Social Marketers Lack Insights

Posted by

(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular… Read more »

Bad Marketers are All Organic (They Ignore Paid Reach)

Posted by

Smart Marketing … uses paid reach strategically to boost ROI. “Social media is free!” Yeah, that’s a myth. Technically, it may not cost you anything to post on Facebook, Instagram or Twitter. But when it… Read more »

Is writing blog posts on my website worth the time and effort?

Posted by

We get the following questions a lot: “Is blogging really worth it?” “Do people really even read blogs anymore?” The short, and immediate, answer is “YES!”  But, here is why it makes so much sense to… Read more »

How to Brief a Marketing Agency

Posted by

You’ve selected a great marketing agency. Now it’s time for them to get to work! Before they’re off to the races, however, you have one very important hurdle to clear: writing the marketing brief. Back… Read more »

What is a Content Marketing Agency?

Posted by

What is “content marketing“? The words themselves are pretty basic. You have “content,” which means “in a state of peaceful happiness,” and “marketing,” which means “promoting and selling products or services.” So, “content marketing” must… Read more »

What Makes a Good Marketing Agency?

Posted by

All marketing firms claim they can help their clients build cohesive brands. Engage prospects and customers. And ultimately drive sales. But the truth is, marketing agencies vary dramatically in their ability to live up to… Read more »

Bad Marketers … ARE LACKING (Blogs, Content and SEO Value)

Posted by

Smart Marketing … Is Fresh, Relevant and Gives People a Reason to Learn More Did you know blogging and adding fresh content to your website is the key to improving your search engine rankings? Google… Read more »

Top Marketing Education Blogs From 2016

Posted by

2016 was a year of a lot of change in digital marketing and social media marketing. To help keep everyone up to speed we produced a LOT of great content.From our free marketing education webinar… Read more »