5 Must Ask Questions for a Marketing Agency Before Choosing

Posted by

  You’ve done your due diligence. After careful research into several marketing firms’ range of services, area(s) of specialization and track record, you’ve whittled down your list to two options. How do you decide which… Read more »

How to Brief a Marketing Agency

Posted by

You’ve selected a great marketing agency. Now it’s time for them to get to work! Before they’re off to the races, however, you have one very important hurdle to clear: writing the marketing brief. Back… Read more »

Where to Watch Fireworks July 4, 2017 in Buffalo and Western New York

Posted by

Where will you be celebrating Independence Day this year? As marketing specialists in Western New York, each year the team at BARQAR looks forward to the Fourth of July fireworks displays that take place throughout… Read more »

How to Select a Marketing Agency

Posted by

Chicken or steak? Wouldn’t it be great if choosing a marketing agency was as simple as choosing your entrée at a wedding reception? Most marketing firms do a great job selling themselves (they’re in the… Read more »

When Is it Time to Hire a Marketing Agency?

Posted by

Leaky pipe? Time to call a plumber. Aching tooth? Time to call a dentist. In some cases, it’s easy to tell when it’s time to call an expert. But when it comes to your small… Read more »

What Does a Digital Marketing Agency Do?

Posted by

Could you and your team conduct business without computers, mobile tech or the web? No way! These days, your customers and prospects rely heavily on laptops, smartphones and tablets to research, compare and buy goods… Read more »

What Makes a Good Marketing Agency?

Posted by

All marketing firms claim they can help their clients build cohesive brands. Engage prospects and customers. And ultimately drive sales. But the truth is, marketing agencies vary dramatically in their ability to live up to… Read more »

What is a B2B Marketing Agency?

Posted by

B2B. B2C. Digital marketing. Content marketing. Integrated marketing… …is your head spinning yet? In decades past, marketing was about 4 things: Product. Place. Price. Promotion. Now (thanks to technology), our industry is evolving at break-neck… Read more »

Neilson Report: TV Viewership Among Millennials Sees Drastic Decline

Posted by

Advertising on TV? You might want to reconsider your budget allocation for 2017 if part of your audience includes the Under-50 crowd. And you seriously need to reconsider if you target millennials! Neilson’s Latest Viewing… Read more »

What Does Social Sharing Accomplish?

Posted by

Does your company use social media? Are you performing any kind of social sharing? If not, you should start. Now. If you are, are you using it correctly? Depending on your business & your target… Read more »