Facebook is The Clear Leader in Social Media Usage, But #2 Might Surprise You

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A recent survey conducted by Pew Research Center looked at demographics of the users with popular social media platforms. Not surprising, Facebook leads the pack again.

pew-demographics-social-media-platform-users-nov2016

Interesting data on Social Media platform usage:

While we’re not surprised about Facebook’s dominance, here are some interesting¬†stats to point out:

Facebook saw some big changes year over year:

  • Men that reported using Facebook made a huge leap from 66% last year to 75% in 2016.
  • More adults over 65 are using Facebook as well – jumping up to 62% from 48% last year.
  • Facebook is also gaining more ground with adults in rural areas – now accounting for 81% compared to 67% last year.

Instagram takes the #2 spot:

  • Instagram gained four percentage points over last year to rank as the second most adopted platform with 32% of the adults in the US using the network.
  • There is a huge age disparity with usage: 59% of 18-29 year-olds use the platform but only 8% of those 65+ use it.

Pinterest adoption rates have stalled.

  • Out of the top five networks, Pinterest was the only one that didn’t see year-over-year growth–holding steady at 31% usage.
  • Pinterest also saw declines in the 18-49 demographics and its only increase was in the 50-64 year-old demographic.

LinkedIn posts strong growth.

  • A jump in usage of 4% brings LinkedIn total usage among US adults to 29%.
  • The percentage of men using the business networking platform jumped from 26% last year to 31% this year.
  • There was also a big jump in 18-29 year-olds, going from 22% last year to 34% in 2016.

Twitter sees limited gains

  • Twitter saw very minimal gains this year with 24% of online US adults reporting they use the network.
  • The biggest gains were with women (up 4% points over last year to reach 25%) and with 50-64 year-olds (up 8% points to reach 21%).
  • Rural Americans were also big Twitter adopters in 2016 reaching 24%.

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