From Maryland to Montana…
…Texas to Maine, reputation management is important for all businesses. But unfortunately it’s often neglected and many businesses don’t take a proactive role in controlling their online reputation…
Low online ratings hurt business.
Research shows that most consumers will not use a local business with a 2-star rating – and many even feel that a 3-star rating is too low! On the flip-side, jumping from a 2- or 3-star rating to a 4-star rating can have an amazingly positive impact on your business.
If you think about it, it makes sense. Positive reviews create trust with customers and potential consumers. When evaluating local businesses or products, more customers go online to read reviews. They look for positive reviews to help them decide which business is the best choice and confirm their initial thoughts.
Still unsure? Consider these stats about reviews:
- Online reviews build trust, and in turn build business. 90% of people report that positive reviews help them assess the quality of a local business.
- People trust online reviews. Nearly 9 out of 10 trust them as much as personal recommendations!
- A Harvard study found that a one-star increase in Yelp rating can boost your revenue by up to 9%.
And the best way to increase your average online rating? You guessed it – garner more positive reviews.
Take control of what customers are saying about you. BARQAR’s online reputation management services make it effortless to improve your online ratings by gathering positive reviews (and preventing negative ones).